My name is John Griffin but my friends call me Griff. I’m a UX leader operating at the intersection of design, behavior and wellness.

I craft experiences that change user behavior

At the heart of my design philosophy lies the belief that impactful design has the power to change people's behaviors and improve their well-being.

As an experienced leader, I specialize in building and leading cross-functional teams that deliver business value.

Chasing KPIs is dumb. Instead of fixating on superficial metrics, I measure success by positively impacting people’s lives.

I offer hands-on workshops on topics like behavior design, design thinking, designing your design team and more.

As a thought leader in the industry, I'm passionate about sharing my insights

Not sure how to move forward with your career? Evolving from a practitioner to a manager? I can help!